Vice President – Commerce Strategy, Razorfish
Retail | Austin, Texas Area, US
Senior strategy professional with the ability to conceptualize abstract problems, design analytical requirements and comprehend the implications of enterprise-level programs. Creative problem solver who can think ‘out of the box’ with strong business acumen. Specialties: Omni-channel Commerce, retail commerce strategy, User Experience (UX), Customer Experience (CX), creative direction, diplomacy, marketing, brand design, usability, user research, team and employee development, web design and development, product design, and innovating the future.
2015 - Present
Vice President – Commerce Strategy / Razorfish
Senior leader in Razorfish's Global Commerce Practice. Consults with Fortune 500 companies to develop comprehensive global omni-channel strategies including infrastructure and plans for brick and mortar as well as websites for mature, maturing, and new market entry. Define the experience roadmaps and support of shopper paths on their properties to include: merchandising, personalization, customization, web and retail checkout, site navigation, performance marketing and analytics, as well as defining global digital commerce strategy for distributed and mobile eCommerce as well as in-store. Lead and direct all ecommerce and user experience development projects, providing concept, direction, vision and critical evaluation.
Head of User Experience and Design – Kindle Stores / Amazon
Owned the design and customer experience for Amazon Kindle's world-wide content eCommerce business. My teams of UX and Visual Designers under my creative direction created design solutions for millions of Amazon customers on web, mobile, tablet, eReader, as well as first and 3rd party mobile apps.
Head of User Experience – Device Sales / Amazon
Led UX Design, Visual Design, Usability, and Photography teams responsible for the sales of Amazon manufactured devices both on Amazon.com as well as 3rd party sites. Drove creative development and owned the customer experience and online design for all Amazon Kindle and Amazon Fire-related properties on Amazon.com and 14 international marketplaces.
Head of User Experience / Guitar Center
Defined the digital customer experience vision for the company and our properties. Led the UX Design, Usability, and Visual Design teams which are responsible for Guitar Center’s multi-channel properties (eCommerce, mobile, contact center, and retail).
Senior User Experience Architect / GoDaddy
Led user experience development for web-based software applications for the company’s eCommerce, Web Hosting, Security (PKI) and Web Analytics business units.
Information Architect / Prudential
Designed custom help/user support systems for global financial management software for the company's corporate relocation business units.
Technical Field Manager / Scholastic Education, Inc.
Managed customer support for high-level escalations from company’s support centers to regional staff for resolution.
Deputy Director, Design / Optimal Health Systems, Inc
Sr. Technical Writer / Attenza.com
Systems Manager / Headline Graphics
Co-Founder/Chief Technology Officer / BookTV.com
Production Manager/Technology Columnist / Kitsap Business Journal