2015 - Present
Senior strategy and user experience leader in Razorfish's Global Commerce Practice focusing on North America and Europe. Consults with Fortune 500 companies to develop comprehensive global omni-channel strategies including infrastructure and plans for brick and mortar as well as online for mature, maturing, and new market entry. Recent projects include work for VISA, Walmart, Mercedes Benz, T-Mobile, Bridgestone and many others.
Strategic: Leads and directs E-Commerce and UX strategic programs, providing concept, direction, vision and critical evaluation as well as organizational and best practices consulting. Creates alignment within the company through external partners and internal teams while providing thought leadership and strategic thinking by refining the strategy, KPIs, budgets and execution plans of the program. Supports business development initiatives across the enterprise.
Tactical: Defines experience roadmaps and support of shopper paths on client properties to include: retail strategy, business development, merchandising, personalization, customization, web and retail checkout, site navigation, performance marketing and analytics, as well as defining global digital commerce strategy for distributed and mobile eCommerce as well as in-store. Frequently presents to CEOs and other C-Suite level executives of Fortune 500 companies to build partnerships as well as consensus and trust both internally and externally.