User Experience Leader
I am a strategic, senior UX professional who is passionate about creating spectacular user experiences.
I have a deep passion for usability, research, technology, and the Internet as a whole.
• I am a UX leader who is passionate about creating spectacular user experiences and producing tangible results.
• I drive change and create a constant environment of evolution with a passion for discovering what’s possible from a sea of static and obstacles. Everything in my world is held under the lens of “does it work; and if not, how can we fix it?”.
• I have a proven track record as an innovator with an unfailing passion and capacity to advocate on behalf of customers, combined with exceptional design talent.
• I create and develop teams that are independent-thinking, growth-oriented business owners who are driven to reaching new milestones and innovating the future.
• I speak both “design” and “development” which ensures that the experiences my teams create are cutting edge, but also practical in the real world.
I am a creative leader on the Kindle design team responsible for creating world-class customer experiences for Amazon's #1 bestselling product. I lead creative development for all Amazon Kindle-related properties on Amazon.com and international marketplaces.
Working with many cross-functional groups, my team defines feature requirements for near and long-term design goals using; empirical online data, usability findings, market research and user-centered design principles. I then provide creative direction and vision to other designers and external creative partners to bring these requirements to life for millions of Amazon customers.
I led the UX Design, Usability, and Visual Design teams which are responsible for Guitar Center’s multichannel properties (eCommerce, mobile, contact center, and retail).
I defined the UX vision for the company and our properties based on product and market trends while leveraging best-practices and my nearly 20 years of web experience.
The teams I led designed and developed complex multichannel application user experiences for numerous eCommerce web properties that were responsible for > US$750 million in annual sales. In addition we managed the day to day operations of nearly 60 proprietary sites, created a B2C platform linking 220 retail stores with customers on the web, and created a robust order entry system for the contact center.
I led teams of designers, architects and developers. Together we were responsible for developing functional, system and architectural requirements, user interface specifications, end-user goals, and designs for Internet resource management websites and web-based software applications for the company’s eCommerce, Web Hosting, Security (PKI) and Web Analytics business units.
I collaborated with executive management, product and project managers, developers, web producers, and designers throughout project life cycle, from concept through implementation and deployment. I reviewed existing and proposed products and provided informed suggestions for improvement to site architecture, information architecture and navigation. I developed detailed prototypes, wireframes and Information Architecture models to illustrate new and improved interface and design concepts and proposed interaction flows. I was responsible for conducting requirements, systems analysis, conceptual modeling, and behavioral modeling.
Created custom help/user support systems for three separate Microsoft Dynamics CRM implementations in different sections of the company. Developed targeted content based on customizations made in the CRM environment to integrate the company's international business units. Created use cases and function and behavior documents from business requirements for use by software developers for development of proprietary software.
Managed technical support for high-level escalations from company’s support centers to regional staff for resolution. Responsible for developing solutions for escalations nationwide where all other solutions to the issue had failed. Trained customers on installation, operation, maintenance and integration of company’s products into existing and new implementations within school/district networks. Was responsible for collection and analysis of data from customer sites for close work with development group on upcoming maintenance releases and new versions of company software.
I have a few friends that are looking for work right now who have asked me about my experiences finding a job in my career. This got me to thinking about my “process” for finding a job, and I started to document it (no surprise for those who know me at all). As a service to said friends (who are of course going to remain anonymous), and others who might be interested, here is my process:
This platform continues to get more and more interesting. While the specific content of this is kind of silly, it’s a fantastic example of what the device itself is capable of.
via HackerNews
As most of you know, tomorrow Apple is going to make an announcement. How big or little this announcement is depends on who you listen to, but most people tend to agree that the meat of the show will be the unveiling of the much rumored Tablet.
However, I’m wondering if it is going to be more than just a “tablet”.
To me, a tablet, something between the iPhone and the MacBook just makes no sense to Apple. Sure, there’s lots of those already, and I’m sure some of them make money, but for Apple to get involved with it, there has to be a market. They just don’t go and create things willy-nilly and hope for the best. They KNOW (or think they know) that something is going to work before they share it with the rest of us.
That means that this “tablet” is going to have to have some killer functionality to it in order to distinguish it from all the other ones already on the market.
Looking at the logo for the upcoming event I think I have an idea of what it might be. You know me, I can’t not analyze something…
Looking at the shape of the logo, it appears to be in a tablet shape. Ok, that’s kind of a no brainer.
It’s also covered with paint splotches. Colorful, isn’t it? But wait, these look…well purposeful.
Also note that said splotches are NOT finger paint. Which one would expect with a tablet “ad”, as you interact with a typical tablet with your fingers.
What this suggests to me is that this tablet is going to have an optical recognition software where you interact with the device by looking at certain parts of it.
Now, before you say I’m crazy, here’s my thinking:
I’m a User Experience (UX) professional for a living. My job is to make software and websites that people can use easily, and enjoy using. A byproduct of this is that I look at an awful lot of heat maps, which are illustrations created by special cameras that track eye movement and mark on the page where people are looking. This helps us as UX Architects to determine where to put items on the page so people will find them. Here’s an example.
Now, look at this heat map and go back and look at the “Latest Creation” ad. Looks kind of similar, doesn’t it? And notice where the largest splotch of paint is? Right on the Apple logo.
So, I may be WAY off base here, but I think tomorrow we’re going to see the beginning of optical input computing on a large scale.
We’ll see if I’m right. Check me tomorrow…
EDIT: 27 January 2010
Well, I was wrong. Too bad. I would have liked to see that. Regardless, I’ll still buy one.
I got my invite to Google Wave today and have been playing with it a bit. So far, I have to say, it’s cool. I don’t really know if it will “be the next email” or even the replacement for it, but I can see a use for it: the end of the endless thread of long emails.
In business, it’s pretty common for an email to get passed from person to person, add another person, put in some more information, pass it back to someone else, and repeat. This leads to a HUGE amount of information that you may or may not need to know, as you part of it may be at the beginning, or worse, tucked somewhere in the middle of the conversation. This is where Google Wave will excel.
The neat thing about the Wave is the ability to “step into” the conversation at any point and play it back. You can roll back the conversation to any point and see what happened, with who, and when.
So, overall, I think it’s going to be a good product. It’s still a little buggy (crashed a bit on me in Firefox, but not Chrome, go figure), but I’m sure they’re working on it en masse.
More to come.
I was talking to a friend of mine today I’ve not talked to in a long time and the subject of what I do came up. Now, after all these years, I’m used to having to explain what I do to people. It’s just a by-product of the profession. There’s lots of joke names for what I do, “Bubble/Line Coordinator” is one of my personal favorites, but my term of choice for what I do comes from one of my early mentors in the field: I make software applications (for the Web) that are powerful but easy to use.
It sounds simple, and sometimes it is, but most of the time it’s a deeply challenging, and therefore rewarding, thing to do.
My grandfather used to say “the first time you hit a golf ball correctly, you’ll be hooked on the game for life” (he was right, by the way). Working in User Experience is just like that. The first time you hear from a user “wow, that was so easy”, you’ll be hooked. It was like that for me.
It wasn’t anything glamorous, just an updated setup process for an application to manage a Microsoft Exchange-based product that involved some pretty deep concepts (from MX Records to MobileMail and BlackBerry options). I worked on it for a long time, and finally came to a flow that I thought worked well. When it was tested on users it received high marks, and one of the comments was “wow, that was easy”.
Sure, the design answered the requirements (and increased activations by over 60%, which looked good on my annual review), but what meant the most to me was that one user’s comment.
That was my golf ball, and I hit it correctly. I’m hooked on Usability for life.
I made this and it hangs in my office. It inspires me every day. I hope it inspires you too.
Sure, Apple’s default Snow Leopard picture is cool, but I think this one is WAY cooler. It’s been the desktop picture on my Mac since I installed 10.6. Via Pixadus (which is a very cool picture site, BTW).
So I had an old laptop laying around. Well, to be fair, I have LOTS of old laptops laying around, I’m a tech packrat (there are two 20th century clamshell iBooks within 3 feet of me as I write this). However, this was a REALLY old laptop. It’s a Toshiba Satellite that is so old that it has a “Made for Windows98″ sticker on it. I don’t know why I have had it laying around all this time, but as with many things, it came in handy today.
I was playing with a new custom ROM on my G1 and thought to myself, “hey, I bet I can get Android running on a PC”, and low and behold, I was right. Thanks to this little article, I had it up and running in no time. The machine in question won’t boot via USB (no surprise there), but the CD image worked just fine and now I’m up and running (it also worked great in VMWare, for those of you adventurous types w/out an old laptop laying around).
More to come, but so far, so cool!
I am a sucker for cool-looking infographics, and this one absolutely fits the bill. It’s a visual representation of the seven deadly sins across the United States done by a team at Kansas Sate. Here’s lust to tempt you.
Rest can be found, here. Via Wired.
It’s just like this working in software development sometimes. That’s why requirements are SO important.
“Please design and build me a house. I am not quite sure of what I need, so you should use your discretion. My house should have somewhere between two and forty-five bedrooms. Just make sure the plans are such that the bedrooms can be easily added or deleted. When you bring the blueprints to me, I will make the final decision of what I want. Also, bring me the cost breakdown for each configuration so that I can arbitrarily pick one.”
Read the rest here.