2015 - Present
Senior strategy and UX leader in Razorfish's Global Commerce Practice. Consults with Fortune 500 companies to develop comprehensive global omni-channel strategies including infrastructure and plans for brick and mortar as well as online for mature, maturing, and new market entry. Recent projects include work for VISA, Walmart, Mercedes Benz, T-Mobile, Bridgestone and many others.
Leads and directs eCommerce and UX development projects, providing concept, direction, vision and critical evaluation as well as organizational and best practices consulting. Defines the experience roadmaps and support of shopper paths on their properties to include: merchandising, personalization, customization, web and retail checkout, site navigation, performance marketing and analytics, as well as defining global digital commerce strategy for distributed and mobile eCommerce as well as in-store.