2015 - Present
Senior leader in SapientRazorfish's Global Growth Practices focusing on eCommerce, Marketing, Customer and User Experience. Consults with Fortune 500 companies to develop comprehensive global UX and eCommerce strategies including infrastructure and plans for brick and mortar as well as online for mature, maturing, and new market entry.
Leads and directs eCommerce and UX strategic programs, providing concept, direction, vision and critical marketing evaluation as well as organizational and best practices consulting. Creates alignment within the company through external partners and internal teams while providing thought leadership and strategic thinking by refining the strategy, KPIs, budgets and execution plans of the program.
Defines experience roadmaps and support of shopper paths on client properties to include: retail strategy, business development, merchandising, marketing, personalization, customization, staffing, organizational design, web and retail checkout, site navigation, performance marketing and analytics, as well as defining global digital commerce strategy for distributed and mobile eCommerce as well as in-store.
Frequent author and speaker on topics such as digital marketing, user experience, the future of retail, and cognitive commerce